Nguyen Van Truong

• Transportation, Tourism Behavior, Big data

Over-tourism has become a critical issue in many famous tourism areas in the world. This study determines determinants of tourists’ satisfaction at a destination based on the difference between the actual experience and the expectation (perception) of tourists before they travel. Then, policy implications will be formulated to fulfill the tourists’ satisfaction and focus on these identified determinants. On the other hand, countermeasures to improve community satisfaction of tourists also proposed relying on the determinants of local residents’ satisfaction of tourists. The study is executed in the context of over-tourism. Biei or Kyoto will be chosen as a case study.