Wu Lingling

Associate Professor, Behavior and Management Science Unit

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  • Tourism marketing, integrated tourist behavior modeling, big data analysis in tourism.
  • Ph.D. (Hiroshima University）

In recent years, tourism marketing has undergone a dramatic transformation as a result of technology development. My current research focus on tourism marketing under technological innovations from three aspects: (1) to explore potential source of big data to understand tourist behavior and improve tourism marketing; (2) to develop a holistic understanding to describe and explain the influence of technology development on the tourist behavior; (3) to develop innovative marketing tools provided by technology development (e.g., tourism recommendation system; AR and VR technology)